Previous Work Streams

Schweppes Gold Egypt


Launched 2009, captured 33 % SOS in first 3 month of operation. Awarded 2nd SVP Global Innovations R&D awards from Coca Cola Atlanta.

Cappy Juice with FruitBite


The first juice globally for the Coca Cola company  with actual fruit bites. All   Formulations,  Concept, Packaging, Artwork & RTM developed from scratch. 

Bario Pepsico


To address a very fast growing Bev. segment. Pepsico needed to jump into flavored malt category. An entire commercialization plan was delivered. 

Lettuceat Salad Chain


Tapping into a growing health trend with this  innovative restaurant chain, Awarded by Trip Advisor in the first year of operations and Cairo360 Editor Choice Awards 2014 & 2016 for Healthy Eating.

Fitnation Microwavable Meals


The first microwavable healthy Ready to Eat meals in Egypt with a unique pre-ordering 48 hour business model. A unique concept that until today operating solely on online orders & 0 Stores.

Fiancee Cream Gel


Revamped a heritage brand & relaunched the entire product line, An instant 4% share point gain within 2 months post-launch & regaining market leadership position.