15 Years of Global Marketing Experience
Born in Egypt. U.S. Permanent Resident
Worked in 5 countries
Father, husband, marketer, entrepreneur, runner
I am a passionate professional marketer who for the past 15 years has worked on my own and for international corporations to develop global and national brands. My process is designed to help companies and fellow entrepreneurs create their brand's essence, position, and strategy, which is the foundation of building a fundamentally strong brand/company.
My true passion is seeing brands evolve and managing that process from the simple idea/conceptualization phase to a successful in-market launch. It is a well-crafted and methodological process that I have perfected over the years and that I most importantly truly enjoy reliving over and over again with different brands across different categories.
Nine out of ten innovations across the world FAIL! Building a strong brand is not an easy job, yet when done right, it's a very rewarding job.
I have a consultation approach to help identify gaps and opportunities, which results in a comprehensive report that includes a project plan with timelines and a cost analysis. My individualized plans will get you there quickly and smoothly.
I want to give you the time and guidance you deserve. Whether you are just starting out, or need to redevelop your brand, I can work with you to create a brand story that will relate to your target market and lead your business to success. I didn’t get there alone, and neither will you.