Previous Work Streams

Launched in 2009 and captured 33% SOS in the first 3 months of operation. Awarded 2nd SVP Global Innovations R&D Award from Coca Cola Atlanta.

The first juice for the Coca Cola company  with actual fruit bites. All formulations,  concepts, packaging, artwork & RTM developed from scratch. 

To address a very fast growing beverage segment, PepsiCo needed to enter the flavored malt category. An entire commercialization plan was delivered. 

An innovative salad restaurant that tapped into a growing health food trend in Cairo. It was awarded by Trip Advisor in its first year of operations and by Cairo360 Editor Choice Awards in 2014 & 2016 for Healthy Eating.

The first healthy, ready to eat, microwavable meals in Egypt. A unique concept that until today operates only from online orders. 

Revamped a heritage brand and relaunched the entire product line which led to a 4% share point gain within 2 months and regaining the market leadership position.

After the currency flotation in Egypt, there was an opportunity to create and launch a well known waffles category to fill a market pricing gap. At 6 months post launch, Stroofee was available across every key account, including Starbucks Egypt. 

The Squeezy packaging was designed to provide a more convenient cooking experience and is available for harrissa,  garlic & onion paste. Currently available across Metro supermarket chains and other selective key accounts.

In spite of being a well established leading company within the napkins category, Zeina lacked relevance and faced an identity issue that needed to be addressed. With the help of ChatzAnderson, the total SKU portfolio was revamped to tackle this issue. 

Building on a very iconic brand and a backwards integration strategy, Selah el Telmeez's brand expanded into an adjacent category: student notebooks.

Identified a clear market need and developed a personalized life-coaching service to promote well-being. Signed up 50 clients in 1 year of operations.

With a declining sales trend for 3 consecutive years, a nationwide competition was launched to re-entice the brand's core users. Delivered 18% top line growth vs. LY.